INTERACTIVE SLIDING SCREENS

Turkey's first domestic automobile was unveiled at an event held at Turkey Silicon Valley in 2019. As Hammer, we participated in this historic day with an interactive installation that showcased the technical details of the vehicle.

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We designed a setup with sliding LED screens mounted in front of the Togg electric vehicle body. With these screens that could move along the vehicle body, participants had the opportunity to learn about the technical details of the car while examining the vehicle's body and experiencing an interactive presentation on the completed form displayed on the screens. This unique installation, created with our own design, allowed users to explore the vehicle's technical specifications and visually examine it.

 

Using a touchscreen interface, participants could move the screens as they desired, focusing on different features of the vehicle. For example, when they positioned the screens in specific locations, they could view special content related to technical details such as driving performance, battery life, or charging time.

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During the days when the entire country was eager to see the design of the vehicle, we worked for weeks under confidentiality agreements to design and produce this special setup, both in terms of industrial and digital content. This setup provided an impressive way to present the technical specifications of Turkey's Automobile.

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We are proud to be a part of this special and historic day and extend our best wishes to the Togg family and Turkey's Automobile for their success.