F-MAX

The F-Max, completely designed and manufactured in Turkey, was first unveiled during the 2018 IAA in Hannover. As a result of rigorous 5-year collaboration by Ford Otosan, Ford's new heavy-duty prime mover was awarded the International Truck of the Year in 2019.

As Hammer, we joined the project six months before the first F-Max rolled off the production line. Under the framework of confidentiality agreements, we created the CGI model of the F-Max based on production data. Once our model reached an identical level to the actual production version of the F-Max, we began producing visual materials for promotional purposes.

We created realistic animations to be used in various channels, including a private unveiling event for dealers held in Barcelona.

Since the promotional activities were conducted prior to the production of the F-Max, we generated static CGI images for the catalog, website, social media, and outdoor advertising, ensuring its presence in every medium. After months of dedicated work, we completed hundreds of static visuals and several animated films.

We extend our gratitude to the Ford Otosan family and partners for their dedicated collaboration throughout the project. We wish them success on the journey with the F-Max.